Have the Broadcast Advertising Clearance Centre (BACC) finally gone crazy??

The Egg Information Service wanted to relauch a fifty year old advert this week, but they were informed by te BACC that they could not do this.

The advert in question has the slogan "Go to work on an Egg" therefore the BACC have said this advert does not promote a varied diet and cannot be aired. A spokesman for BACC said "Dietary considerations have been at the centre of the new rules for advertising and in consideration of this we felt that these adverts did not suggest a varied diet. The concept of eating eggs every day for breakfast goes against what is now the generally accepted advice of a varied diet and we therefore could not approve the ads for broadcast."

The British Egg Information Service spokesperson Amanda Cryer quite rightly pointed out that "many other advertisers clearly promote their products to be eaten every day such as breakfast cereals so we are very surprised that eggs have been singled out in this way."

Am I the only one who finds this completely crazy??

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